After HINAMATSURI(雛祭り), the next important event for Japanese is “White Day”, which falls on March 14. Maybe it is Japan’s original event.
“White Day” is related to Valentine’s Day.
As I mentioned, Japan’s Valentine’s Day is different from the other country’s one. In Japan, gifts are given only from women, so men don’t give the gift to women on Valentine’s Day.
When men return the gift is on “White Day”. Men who got chocolates have to return gifts to women – Someone who got a lot of chocolates have to return a lot of gifts.
Now the sales battle for “White Day” begins. Many kinds of products for this gift are sold here and there. So it is good chance to see KAWAII goods.